Advanced linkedin Marketing

Every business professional should have a LinkedIn profile set up that is shareable and searchable by other business professionals to help increase your online visibility and generate new leads

What you can expect to learn:

LinkedIn has a 3x higher visitor-to-lead conversion rate than Facebook or Twitter

37.2% of businesses have increased their business/marketing presence by setting up LinkedIn profiles

37.6% of businesses have built new relationships with their customers

44.5% of users have increased their face-to-face networking effectiveness using LinkedIn

94% of recruiters use LinkedIn to examine potential candidates

In this course we will cover:

Setting up and optimizing your personal profile

Setting up and optimizing your Company Page

Building Showcase Pages for products or services

Joining LinkedIn Groups

Creating Your Own LinkedIn Group

Connecting with other users

Promoting yourself and yourcompany

Obtaining endorsements and recommendations

Developing a postingschedule

Utilizing LinkedIn’s display advertising

Deciding between the free and paid version of LinkedIn